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Why your business needs an explainer video?

If you ever visited YouTube, you must have come across a few eye-catching animated videos of various institutions stating the features of their product or services in less than two minutes of time. These videos are formally called Explainer Videos. As the name implies, these videos are a means of conveying a business concept in a bite-sized and easily digestible manner. When you run a business or sell a product that is not easy for the consumer public to understand then the explainer videos helps you to convey your message.

Here are few reasons why you should spend the time and money to create explainer videos for your trenchless business:

1. To Increase Your Web Traffic

One of the primary goals of business when it comes to online operations is to bring more targeted traffic to their website. If you do not announce your existence to your potential customers, it is very unlikely for you to sustain in the market.

Explainer Videos help you to increase traffic in a couple of ways. If you can embed backlinks in video content, when people share a video, you automatically and organically grow your network of links. Video content can also increase the number of time visitors spend on your pages, a statistic that search engines use for tracking and indexing purposes. These efforts help to boost your page rank, increase your web presence, and bring in more traffic.

2.To Create Engagement

An explainer video can keep the audience interested and engaged to its content. This is mainly because; our brains are wired to seek convenience and expedience, which makes videos a better source of gathering information than blocks of text. Explainer videos engage quickly and make your potential customers to understand your product or service better than any other online tool in less than 2 minutes.

The level of engagement increased through video content by conveying information about your company in a way that forms a personal connection, helping viewers relate to your business, or more specifically, the characters in your video. When paired with a concise and non-threatening call to action, explainer videos can turn passive viewers into active leads.

3. To Explain Your Products/ Services

Explainer videos take the guess work out of explaining the usefulness and basic function of a product or service. It is evident that People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by telling what your business can do for them and why they should choose you over other competing companies.

4. To Increase The Conversion Rates

Every business person in this planet wants to increase their rate of conversion. According to a recent survey conducted by Video Rascal, 85 percent of people are more likely to buy a product once they see an accompanying explainer video. With the use of animated characters, the organisation can reach their audience on an emotional level, because they become easy to identify with, generating trust and even a strong bond with their brand. This level of engagement is more likely to result in all types of conversions.

5. To Share conveniently

Some fun fact: On Facebook, photos are liked twice as much as text, while videos are shared approximately 12 times more than links and text combined. 650 videos are being shared every minute on Twitter. Moreover, explainer and instructional videos make up 67% of global YouTube viewership.

Videos are taking over every social network, and that means that a great animated marketing video has, even more, chances to be shared, due to its informational content, but also because of its emotional power! Additionally, to boost Your business's online visibility and conversion, a video is the easiest content to share on social media, mainly because people love fun and catchy stories, but also engaging and informative content.

These are the few reasons why you should you create an explainer video for your business and share them through the social media campaign and email marketing to engage customers and boost conversions at the same time.

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